We’ll start by identifying the audience you wish to reach through your digital campaign. You’ll tell us about your existing social media channels and target audience and together we’ll brainstorm strategies to connect with them.

The heart of every good digital communications strategy is well-defined goals. Do you want to grow your social media following? Increase engagement? How about promoting an upcoming event? Whatever your goal, we will set them in ways that are concise, time-based, and results-oriented.

In this phase, we take stock of your current practices and following. From this, we can determine what is working, what isn’t, and what steps to take moving forward.

We love it when a strategy comes together! The final planning phase is a strategies meeting where you meet with our digital communications team and we flesh out all the details of your campaign. These details include blog topics, #hashtag campaigns and strategies, graphic and video development, content calendars, language, posting time and frequency, influencer strategies, and anything else needed so your campaign can meet its goals.

Finally, everything discussed up to this point will be given to you in the form of a communications report. It will detail everything you need for your campaign and in-depth analysis on how to ensure your followers engage with your content. From here, you can either have City Media continue onto the next steps of implementing the campaign or you can bring it in-house or to another agency to use. It’s up to you!

We’ll provide a monthly communications report for your executive team that outlines the previous month’s activities and any measurable growth that happened as a result of the activities we performed for you. This may include the number of curated articles, new followers, custom content engagement, social shares and website traffic. You may use this report to send to board members, staff and even include in your organization’s annual report. This will provide birds-eye visibility into your organization’s communications activities.

Build your email list by providing a regular high-value email newsletter to individuals who have subscribed via your website. This goes hand-in-hand with the fresh news feed on your website (see above) where website visitors see valuable articles and opt-in to your email newsletter. If you also have another regular newsletter, you can also then send it to subscribers of this new curated email newsletter because they agree to this when they opt-in. This is a great way to be a presence in your target audience’s email inbox on a regular basis and remain top of mind. To see an example of this, please subscribe to Animikii’s weekly “News River”.

Creating custom content is not always possible (or in your budget) but sharing content from news sources is an excellent way to fill the gaps in your social media feed and show that you are staying on top of the latest trends and news. We will keep your social media full of relevant content that we will curate on your behalf every week. Just let us know the general kind of content you want to share and we’ll take it from there!