FREE Digital Health Check helps businesses gain a better understanding of how they are doing online!
Now, more than ever, local businesses need to understand how customers view your business online! Can they find you?
What’s your online reputation like? Who is talking about you on Social Media? How do you rank against your competitors?
Answers to these questions make up your digital footprint and paint a picture of your business.
Make sure it’s accurate.
Every day, whether we want to or not, most businesses contribute to a growing portrait of who we are online; a portrait that is probably more public than we assume. You need to communicate with your customers online on a regular basis.
So no matter what you do online it’s important that you know what kind of trail you’re leaving, and what the possible effects can be and how you stack up against your competitors.
Here are some things that can help!
Learn The Basics: What’s A Digital Footprint?
Your digital footprint is all the stuff you leave behind as you use the Internet. It includes your Google My Business Listing, Comments on social media, Ratings and Reviews – This is all part of your online history and can potentially be seen by your customers. This impression is the number one reason why people decide to reach out to you online so it’s not to be taken lightly!
How Do We Leave Digital Footprints? This happens in many ways.
Here are some of them:
Listings and Reviews
Accurate listings and reviews are indicators of the Digital Health of your business. Did you know that Google ranks businesses with reviews ahead of businesses with no reviews? The recency, frequency, and quality of reviews are all significant drivers for clicks, calls, and search engine rankings.
Social Media
All those +1s, Retweets, and Facebook comments (even private ones) leave a record. Do customers like your business? What are they saying about you? How influential is your community of users?
Mobile Phones, Tablets, or Laptops.
Is your site mobile friendly? How fast does it load on a search page? Did you know Google may penalize you if your site is slow to load or you aren’t running on a secure server?
Make no mistake about it – your digital footprint makes a difference in terms of how your customers engage with you. The web is listening every time you use it! It’s important that you understand what you’re telling customers!
Want to learn more about how you are doing online and how you rank against your competitors? CityMedia offers a FREE Digital Health Check for qualifying Local Businesses.
