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Want to close new business through paid ads?

October 4, 2018 by Katherine Haine in Digital Advertising

Here’s how:

Create an AdWords campaign on your competitor’s name. Then follow these 3 steps exactly:

1. Bid on your competitor’s names. The bid is usually around $1 per click (depending on the name).
2. Create an ad with this copy: Your Company vs. Competitor. Who’s Right For Your Business?
3. Create a landing page that shows a head-to-head comparison of what your company does better than your competitor’s.

It’s that easy. The competitor campaigns we run outperform any other type when it comes to CPA.

We can help!
Start with the Digital Health Check for a complete review of your digital presence against your competitors and then we can help you work out the best strategy for you!